Haar van Boven N Zij van Beneden





De liefde van Sjoerd Vroonland voor ontwerpen en design vindt zijn
oorsprong in Middelburg. Hier groeide hij op tussen lokale

Sjoerd onderzoekt traditionele ambachten en verwerkt die in zijn
ontwerpen, zoals de Bead Mirror, Saddle Stool en Wedge Lamp.

De volledige Vroonland collectie is vanaf nu te zien bij Haar van Boven N Zij van Beneden in Middelburg.

Graag nodigen wij u op 29 november uit voor een gezellige borrel,
tussen 15 en 18 uur. Sjoerd Vroonland is zelf aanwezig om zijn
ontwerpen toe te lichten.


The collection Vroonland is reminiscent of authentic design treasures – it reflects both what they used to be and what they still are today. The innovative designs are inspired by classic compositions from design history and are created using the materials, techniques and forms that we all know. From the archetypal saddle to the antique clothespin, Vroonland uses the best features of time-honoured design and finds new ways to apply them.

The strength of the products from Vroonland lies in the encounter between materials. Between framework and lampshade, between table and leg, the materials are uncompromised and the line of work can be clearly seen. Instead of hiding all the technical detailing, the designer focuses on the beauty of structure. The result is as sober as it is poetic and makes the furniture even more engaging.

Sjoerd Vroonland creates dialoges of legacy craft, high-tech innovation and modern day living. He always thinks on two fronts: sincere construction and sensorial experience. Using form language to show simply how a piece is made. While at the same time engaging all the senses by applying generous loving attention to detail in shape, material and touch.